Thailand’s breathtaking beauty meets New York’s design energy this spring in a campaign redefining travel and fashion’s crossroads. The Tourism Authority of Thailand (TAT) has partnered with the iconic New York heritage brand 3.1 Phillip Lim to launch its 2025 flagship campaign, “Blooming Lotus: 3.1 Phillip Lim x Amazing Thailand.”
The “Blooming Lotus: 3.1 Phillip Lim x Amazing Thailand,” inspired by Season 3 of the HBO® Original Series, celebrates the country’s vibrant creativity and cultural richness—blending luxury travel, modern craftsmanship, and sartorial storytelling.
A Fusion of Fashion and Travel
At the heart of the collaboration is a limited-edition capsule collection designed by 3.1 Phillip Lim, capturing the essence of Thailand’s breathtaking landscapes and cultural depth. With pieces like ribbed tanks, capri pants, structured tees, a sleek bomber jacket, versatile tote and duffle bags, and an effortlessly cool cap—each item evokes the country’s elegance and spiritual tranquility.
Whether you’re wandering through Bangkok’s neon-lit night markets, temple-hopping in Chiang Mai, or sailing through the serene waters of the Andaman Sea, this collection is for the modern explorer—rooted in comfort, confidence, and craft.
Available now at 31PhillipLim.com and ThailandInsider.com/BloomingLotus, the line launched just after The White Lotus Season 3 finale, making it the perfect post-show passport to your Thailand-inspired escape.
“Launching the event in New York is just the beginning,” said Chompu Marusachot, TAT New York’s director. “We are incredibly excited to partner with 3.1 Phillip Lim as our design partner and Goway Travel as our tour operator. This collaboration is a powerful fusion of fashion and travel, highlighting Thailand’s vibrant creativity and inspiring travelers to explore the country in a new way.”
Blooming Lotus isn’t just a fashion collection—it’s also an invitation to Thailand. With Goway Travel offering curated “Must-Do” Thailand experiences, travelers can plan their next journey with their new wardrobe. From luxury spas to bustling street food tours and jungle retreats, each curated experience mirrors the themes of balance, beauty, and adventure woven throughout the campaign.
“Thailand is renowned for its world-class wellness and spa offerings,” added Anoma Vongyai, director of TAT Chicago. “This campaign highlights those experiences—the healing power of Thai cuisine, the rejuvenation of traditional massage, and ancient wellness rituals that nourish both body and soul.”
Rooted in the same spirit of balance that defines Thailand’s approach to well-being, this event highlights that travel is not just about the destination but is also a sensory, soulful experience.
“At 3.1 Phillip Lim, we have always celebrated culture, craftsmanship, and storytelling through fashion. The collaboration with the Tourism Authority of Thailand is a tribute to Thailand’s breathtaking beauty and rich heritage, which is magnificently showcased in The White Lotus Season 3,” said Wen Zhou, co-founder and CEO of 3.1 Phillip Lim. “Through this limited-edition collection, we are capturing the spirit of this magical place in the 3.1 Phillip Lim way – an essential wardrobe of well-crafted pieces for the curious adventurer as she explores the world.”
Shop the collection on 31PhillipLim.com and ThailandInsider.com/BloomingLotus, and start your journey in style.
Special Credits and Acknowledgements
- Campaign Photographer: Michael Creagh
- Art Director: Nole’ Marin
- Stylist: Rasaan Wyzard
- Hair & Makeup: Steven Rice
- Models: Sofia and Shirin
The Blooming Lotus: 3.1 Phillip Lim x Amazing Thailand is led and managed by ELMNTL, the Tourism Authority of Thailand’s Digital Agency of Record
